About
I'm Gina, a marketing strategist and systems builder with 7+ years of experience building programs from scratch.

My background spans B2B SaaS, enterprise lifecycle communications and automated workflows, and freelance marketing ops for growing small businesses. I've worked across financial services, government contracting, and consumer brands. You'll get the same systems thinking regardless of category.
I work best with lean, ambitious teams who need someone who thinks strategically and executes without the overhead of an agency.
I'm continuously learning, design, tools, emerging channels, because I value outcomes, not output.
Based in Scottsdale, AZ.
Services
Marketing Operations and Systems
Workflow Design
Tool Selection
Implementation Support
Email Marketing and Automation
Strategy, design, build, copy, and performance, end to end.
Go-To-Market Strategy
Launch planning and sequencing for new products, offers, and markets.
Content Strategy
Editorial Systems
Content Frameworks
Creative Assets and Design
Emails
Social Graphics
Web Assets
Designing Success