About

I'm Gina, a marketing strategist and systems builder with 7+ years of experience building programs from scratch.

Professional photo of Gina in white blouse on leather chair with olive tree.

My background spans B2B SaaS, enterprise lifecycle communications and automated workflows, and freelance marketing ops for growing small businesses. I've worked across financial services, government contracting, and consumer brands. You'll get the same systems thinking regardless of category.

I work best with lean, ambitious teams who need someone who thinks strategically and executes without the overhead of an agency.

I'm continuously learning, design, tools, emerging channels, because I value outcomes, not output.

Based in Scottsdale, AZ.

Services

Marketing Operations and Systems

Workflow Design

Tool Selection

Implementation Support

Email Marketing and Automation

Strategy, design, build, copy, and performance, end to end.

Go-To-Market Strategy

Launch planning and sequencing for new products, offers, and markets.

Content Strategy

Editorial Systems

Content Frameworks

Creative Assets and Design

Emails

Social Graphics

Web Assets

Designing Success

See how I've turned ideas into reality. Dive into the stories of successful projects that make a difference.